is an award-winning branding architect, bestselling author, and global motivational speaker. Steve serves as Principal and Chief Impressions Officer of The Brand Executive
which provides people with the tools to grow as entrepreneurs or successfully climb the corporate ladder through his ‘Power Moves” masterclass and brand building strategy sessions.
As a native of New York and a graduate of Fordham University, Steve has developed award-winning corporate marketing and social responsibility campaigns, creatively aligned companies with their target audiences and consulted over 2,000 entrepreneurs in strategic brand expansion. Canal has led consumer marketing initiatives for a diverse portfolio of brands such as Allstate Insurance Co., U.S. Army, American Airlines, McDonald’, Presidente, Tyson Foods and more recently helped change the way America enjoys beer as an Innovator for MillerCoors Brewing Company.
Steve is not limited to immersing himself in solution-oriented ideas that only impact his clients, he desires to positively impact the lives of business professionals worldwide prompting his exploration into authorship. His debut book, “The Mind Of A Winner”, takes a deep dive into personal growth with the intent to cut down the learning curve of success and inspire a winning mindset that will put readers on the path to achieving success with purpose. “The Mind of a Winner”, a #1 bestseller on Amazon, is filled with power moves and methodologies from the likes of Business Mogul/ Shark Daymond John, Real Estate Tycoon Barbara Corcoran, Sports Champions & T.V. Analysts Swin Cash, Kenny “The Jet” Smith, 2 Chainz & many more.
As a community change agent, Steve has created impactful civic and economic empowerment opportunities for communities across the country. Steve spearheaded national programs such as the Coors Light Full Court reFRESH program, where the brand refurbished over 50 basketball courts across the country in underserved neighborhoods and launched the Miller Lite Tap The Future national business pitch program to empower the next wave of entrepreneurs.
Steve brings the same wisdom and practical advice to the pages of his book, as he has to the stages he’s graced throughout his years as a keynote speaker, host, and panelist. His undeniable foresight in business and engaging spin on real-world issues keeps audiences captivated, making him an in-demand speaker.
Despite having an award-winning career that has garnered recognition from the likes of the Golden Trumpet Marketing Food & Beverage Awards, Black Enterprise Modern Man of Distinction, National Urban League Young Professionals Heroes in the Movement Award, Forbes, 100 Black Men, Huffington Post, Abbott House Dignity of Family Life Award and more – it is Steve’s core beliefs, family values and passion for growth that fuel his drive to achieve greatness.
Although Steve holds many titles, there are none greater to him than that of a husband to his wife – Swin Cash and father to his son.