CEO & Cofounder | Mimconnect
Born and raised in Nashville, Netta Dobbins moved to New York City to pursue a career in entertainment public relations. Working with clients like Clive Davis, Sony Legacy Artists, Sports Illustrated Swimsuit, Highline Ballroom, PBS and more, she secured placements in national and local media outlets inclusive of New York Times, USA Today, Metro New York, Essence, Ebony, and Timeout.
Aiming to expand her skill set, she transitioned to advertising and became a Strategist. In this role, she crafted fully immersive campaigns that extended from the digital space to physical activations, created brand guidelines that aided in audience identification and brand positioning, and identified various audience insights to influence creative communications. As a Strategist, she had the opportunity to work with clients like NBA, NFL, Google, DSW, Nike, AT&T, Amazon, State Farm, and Kaiser Permanente.
Now with over 6+ years experience in the media industry, brands have trusted Netta to build social media strategies, market new products, assist with brand alignment, increase publicity and more.
While working in media, I found that I was often the only person of color in the room. Realizing that this wasn’t a problem I faced alone, I launched Minorities in Media Connect (Mimconnect) with my co-founder Bianca Jeanty.
Mimconnect is a career resource that creates economic opportunity for marginalized groups through the media industry and beyond.
For job seekers and those just looking to develop a diverse network, Mimconnect serves as a resource hub — providing professionals with a peer-to-peer community where you can connect with others on a range of topics like (insert recent topics here). Additionally, each month we host digital and IRL events and produce content centered around career advice and media trends.
For companies, Mimconnect is a tech-enabled recruitment and retention tool. Employers pay a subscription fee to promote jobs on our platform, access our candidate directory, and more.