National Ad Sales Director | Meredith
DANA STORM SANTIAGO is a results driven National Media & Events Sales Director with 11 years of experience driving brand strategy, managing a budget of $12M+ across multi-media platforms. An executive with expertise leading high-impact, strategic, and tactical campaigns that establish client market dominance in vertical categories (entertainment, lifestyle, beauty, CPG, B2B, and D & I.) Exceeded sales goals aiding financial health and sustainability during marketplace shift from print to digital — maintaining brand and product relevance. Expanded brand reach by creating and leading the sales of additional revenue streams through native video, social integration, e-commerce, experiential events, etc.
Dana has over 16 years experience aligning celebrities & influencers with Fortune 500 brands for organic engagement and to accomplish their marketing KPI’s. A sophisticated understanding of sales and marketing in media (print, digital, social media, radio, broadcast and events) that enables successful brand strategy development with a focus on brand awareness and integration, with the ability to predict market trends and initiate timely product engagement and profitability.
Currently, she is the National Ad Sales Director at Meredith and is responsible for leading a team of 5, managing a 13M+ budget driving partnerships, sales solutions, advertising revenue and live event experiences for clients. Generate advertising sales in print, digital and live events from an integrated strategy angle. Building and enhancing relationships with clients and agencies in the Eastern market. Manage forecast reporting for a team of six; guiding and measuring the sales team success and day-to-day activity. Work collaboratively with marketing, production, and the digital team for innovative integrated go-to-market strategies.